Free Introductory Business Mentoring with no obligations

Starting your own business or grow a small business in Ireland or the U.K.

Training for Starting Your Own Business

Have you heard of the “Power of Three” and Problem-Based Learning? Read what we have to offer you.

  • We help you with generating business ideas
  • Teach you how to test for feasibility
  • Develop and write a business plan

Learn how to start your own business enterprise, be your own boss and above all control your destiny

Learn your business needs

Business Mentoring for Startups

Ask our mentoring experts, who are highly experienced business professionals to help you for instance.

  • Ready and prepared to take on the challenge?
  • Help you can trust with confidence
  • Safe and secure support and advice

We offer supporting accountability and a positive relationship between mentor and mentee for a positive environment to learn.

Startup Training

Business Planning Maps

We have developed an innovative and easy to use business planning maps that demystify the process for example

  • Providing step by step support and guidance
  • One-page business plan map output
  • A strategic map, all you need, in one place

Business Planning made easy for sole traders and anyone considering becoming an entrepreneur

Business Planning

What you get from the Sherpha Framework when Starting Your Own Business

Reduce risk when starting your own business or developing a small business

Consequently reduce the risk of failure

Entrepreneurs have limited resources of time and money to invest

Most importantly learn how to save time and money .

Build your enterprise to be scalable and sustainable

In addition grow faster more sustainably.

What our clients say

“I attended a course with Sherpha and found Thomas to be very focused and to the point. Always demonstrating a positive attitude and takes a personal interest in the mentoring relationship.” Kieran Donagher

“He is determined to ensure they succeed in whatever they are doing.

Our Promise

Keeping Business Focused

Our promise to you, 100% satisfaction or your money back


Therefore if I can be of any assistance to you please contact me without any obligations.

News & Advice

Some areas of interest for you when starting your own business

Thomas isn’t good he’s excellent.

I took part in a one-week Business start-up program The Tutor for the week was Thomas Cullen of Sherpha. As an instructor he was outstanding. His teaching skills were exceptional. He effortlessly set up a very good rapport with the great variety of people on the course. Thomas was engaging, direct, on top of his brief ( rarely if ever needing to consult notes) his PowerPoint presentations were always just that; on point and powerful.

The preparation was meticulous so that never a minute was wasted.

Thomas had all those participating in the class arguing, discussing, talking points of view, imagining situations, and at all times commenting and tangling with the brief whatever that was on the day. If the sun was to set on all his skills tomorrow the one that stood out was his honesty.

Thomas has experienced the business world at every level.

Incredible success and abject failure were either side of the coin of that experience. He never shirked from putting himself on the mountain top to laud his success; equally, Thomas told the story of his failures with candor.

All of which pointed to a man who not only talked the talk but had walked the walk.

His confidence was unbounded and his belief in what he was doing absolutely. Thomas’s experience of the business world and his legal background packs an enormous punch when they combine in what is his obvious calling mentoring those who are trying to get going in business.

Conor Carney

Business Guides for Starting A Business

In addition, we have developed a range of concise market research business guides with clear action points to help you with step by step instructions.

Free along with our Sherpa Maps and Mentoring or buy individually.

Further publications to learn abouti:

Market Research

Business Analysis and Opportunity

Competitor and Industry Analysis

Financial Management

Marketing and Sales Strategy

When starting your own business the business plan is essential for many reasons

To clarify, the business plan purpose moreover is to:

• Set out what you aim to do i.e setting targets.

. Therefore, reduce the risk of failure

• As a result, assist with the raising of business finance

• To sum up, make your mistakes on paper!

The reasons why you need to write a Business Plan, to discover ?

Firstly, return expected and why?

Secondly, what resources required to win?

Thirdly, what are the Risks, Challenges and Barriers associated with the project or business?

Learn what the business plan captures for an enterprise, that is to say

Where it has come from, where it is now, and where it is going in the future?
How it intends to get there, how much money is needed?
What makes it likely to succeed and the threats or weaknesses need to be overcome?

For example the basis of the business plan is to clarify your business model and how you will make money.

A business plan is 75% research and 25% format

It provides ØStrategic Guide for you . Ø A plan for Lenders / Grants now . ØInvestors in the future .

We will now provide you with some tips and hints to learn how to write a business plan

1 / The Executive Summary is the first thing a reader will see but it the last that you will write when all other elements of the business plan have been completed.

So the quality of your executive summary will determine the opinion of any reader of it.

Most importantly, a good Executive Summary includes four key elements about your business

  • Describe your business, product, or services.
  • Current market positioning & targeting.
  • Financial assumptions, outlook & funding requirements.
  • Past achievements & SMART goals for the future.

However, the most important function that a great Executive Summary serves is communicating to the reader why they should read the rest of the business plan, and why you want them to.

2 / Business Overview for example :

In this section of the business plan, you should explain precisely:

  • Why your business exists and what do you do?
  • How do you do what you do?
  • Who are you, customers?
  • When do you sell and?
  • Where do you sell?

Explain, what are the compelling reasons why the business will succeed in an extremely competitive environment? What are the market dynamics that provide a business opportunity?

That is to say, outline how you compare to others in the marketplace and the goods or services they provide.  Explain how you will compete and on what terms can you excel.

To clarify, above all within this section your Vision, Mission and Values.


  1. Outline the good and services you will provide
  2. Profile your target market and any current customers
  3. What is the structure of your business management?
  4. Who are your suppliers and professional advisors?
  5. Do you have a WOW factor?
  6. Define your value proposition in terms of benefits, features, and advantages over the competition?

3 / Sales & Marketing Strategy for example :

Above all this requires a deep understanding of your marketplace and how your business positions itself and how you will compete with existing players.


  • Firstly for your target market specify – its size, existing and emerging trends, and your projected market share.
  • Secondly, assess your market opportunity – how will you attract your target market and why Use Michael Porter’s Five Forces 
  • Thirdly, use a SWOT Analysis 
  • Fourthly, what is your Pricing, Promotion, Product, and Place strategy? 
  • Fifth, clarify, are you a B2B or B2C company?
  • Sixth, provide customer profiles to describe exactly who you are going to target.
  • Seventh, research your Key Competitors direct and indirectly.
  • Eighth, explain how your business is different from your competitors
  • Ninth, give details of your Marketing Plan & Budget you will use to promote your business.
  • Tenth, provide an overview of your brand and your communication elements that support it.
  • Eleventh, pricing and explain your pricing strategy.

4 / Operations & Management, that is to say

Give an overview of the people and processes of your operations and what competitive advantages do you have so that you can successfully realize the business opportunity, therefore :

To clarify focus on two main points:

Operational Plan –all day-to-day operations of the business.

Firstly you should include, Production or Service Delivery; Quality Control; Inventory; Suppliers; Credit policies; Legal environment; and location.

Secondly Structure – Provide a list of the people involved experience and their roles in the business use an organization chart.  Also, include any third party advisors and non-executive directors. 

5 / Financial Plan

Above all, be realistic but stretch your projections, budgets, and goals that are unique to each business. Explain your assumptions on which you based your forecasts. Every good Financial Plan will include:

  • Profit & Loss Projections 
  • Cash Flow Statement & Forecast 
  • Breakeven Analysis – a cornerstone of your business.
  • Capital Requirements.

In conclusion, you need a supporting appendix of materials. The purpose of the Appendix is to provide supporting data to the main body of the business plan