Workshop Director and Team Leader: Thomas Cullen BCL, BL, MBA.
Delivered by experienced professionals with a wealth of knowledge of starting and managing businesses.
- EXPLORE NEW BUSINESS IDEAS
Look at trends and new business ideas “out there”. Expand on existing business ideas.
- SELECTION OF THE BUSINESS IDEA
What makes a winning idea? New idea or re-inventing the wheel? Lateral thinking & thinking outside the box.
- IS THE IDEA FEASIBLE?
Sources of information for market research. Establishing the need.
- THE LATEST TECHNIQUES FOR CREATING NEW PRODUCT AND STRATEGY.
Apply innovation using best in class innovation tools. Which of the four key areas for innovation is best for you: New Product Development (NPD), Process Innovation, Market Innovation or Business Innovation? How do you ensure innovation is aligned to your business strategy?