People set up their own business for multiple reasons many which overlap. Read The Blog...
The Executive Summary is the first thing a reader will see but it the last that you will write when all other elements of the business plan have...
Unless others have a pain, need or problem there is no business to be done. The greater the pain, need or problem the higher the price you can charge.
Why do, many people decide not to go through with their business idea? The reason is simple they think it is too expensive to start working for you...
Being your own boss is an incredible experience of freedom and of taking control of your own destiny thats the feeling of starting your own business
One of the most important sections of your business plan and is one that will be examined closely your market research