Sherpha

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Set 1

Question - 6

1. Business logo 1/40

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If you already have a logo just copy it to this location. If you do not yet have a logo copy an image that reflects your business or project idea.

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Copy logo here or use any image you wish. When designing a logo it should graphically represent what you do. If you think of Nile their logo is very simple but really gets the message across as to what they are all about and compliments their tag line "Just Do It" . Another would be Dove their logo is a dove.

2. Project Name 2/40

Remaining Characters : 20

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When you do use a name investigate how you can project it with Intellectual Property e.g. Trade Name, Trademark etc. Also complete an online search to avoid conflict of interest or controversy. Any name must communicate what the business or project plan does. e.g. “Brewbaker” it is obvious what you sell Tea/Coffee and Confectionary.

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When naming bare in mind the person to whom you are addressing the name. Where you invent a name like “Google” or come up with a name that has no known meaning you face an uphill battle. You are bare to bear the following in mind: Short and simple Easy to remember Visually effective Non-controversial Personalised to reader Before you sign off on the name check that it is available to use as a business name and www

3. Map’s Author 3/40

Remaining Characters : 20

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The name of the person or team that are authoring this map.

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Example: Thomas Cullen Sherpha Team.

4. Date 4/40

5. Problem 5/40

Remaining Characters : 100

6. Proposed Solution 6/40

Remaining Characters : 100

7. What are your points of difference in the market place? 7/40

Remaining Characters : 100

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8. Describe your primary target market segment. 8/40

Remaining Characters : 100

9. Describe your secondary target market segment. 9/40

Remaining Characters : 100

10. Describe your tertiary target market segment. 10/40

Remaining Characters : 100

11. Vision 11/40

Remaining Characters : 100

12. Mission 12/40

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13. Core Values 13/40

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14. What are the primary benefits of your product or service? 14/40

Remaining Characters : 225

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15. What are the primary features of your product or service? 15/40

Remaining Characters : 100

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16. What are the primary advantages of your product or service? 16/40

Remaining Characters : 100

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17. What are your strategic critical SMART Goals to market your offering ? 17/40

Remaining Characters : 100

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18. What are your SMART Marketing objectives over the next 12 months to achieve the marketing strategy? 18/40

Remaining Characters : 100

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19. What are your day to day critical actions / tasks to achieve the Marketing objectives over the next 12 months? 19/40

Remaining Characters : 100

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20. What are the critical risks, threats or contingency planning issues over the next 12 months in the Market? 20/40

Remaining Characters : 225

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21. What are your strategic critical SMART Goals to create your Operations / Process (How you do what you do)? 21/40

Remaining Characters : 225

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22. What are your SMART Operational / Process objectives over the next 12 months to achieve the your strategy (How you do what you do)? 22/40

Remaining Characters : 225

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23. What are your day to day critical actions / tasks to achieve the Operational / Process objectives over the next 12 months? 23/40

Remaining Characters : 225

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24. What are the critical risks, threats or contingency Operational / Process issues over the next 12 months ? 24/40

Remaining Characters : 225

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25. What are your strategic critical Financial KP.I.’S /SMART Goals ? 25/40

Remaining Characters : 225

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26. What are your SMART Financial objectives over the next 12 months to achieve the strategy ? 26/40

Remaining Characters : 225

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27. What are your day to day critical actions / tasks to achieve the Financial objectives over the next 12 months ? 27/40

Remaining Characters : 225

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28. What are the critical risks, threats or contingency Financial / KPI’s planning issues over the next 12 months? 28/40

Remaining Characters : 225

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29. What are your strategic critical Sales , Exports & Public Relations KP.I.’S /SMART Goals? 29/40

Remaining Characters : 225

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30. What are your SMART objectives over the next 12 months to achieve the Sales , Exports & Public Relations strategy? 30/40

Remaining Characters : 225

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31. What are your day to day critical actions/ tasks to achieve the Sales , Exports & Public Relations objectives over the next 12 months? 31/40

Remaining Characters : 225

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32. What are the critical risks, threats or contingency Sales, Exports & Public Relations KPI’s planning issues over the next 12 months? 32/40

Remaining Characters : 225

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33. What are your strategic Accounts and Administration critical KP.I.’S /SMART Goals? 33/40

Remaining Characters : 225

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34. What are your SMART Accounts and Administration objectives over the next 12 months to achieve the strategy? 34/40

Remaining Characters : 225

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35. What are your day to day critical actions / tasks to achieve the Accounts and Administration objectives over the next 12 months? 35/40

Remaining Characters : 225

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36. What are the critical risks, threats or contingency for Accounts and Administration KPI’s planning issues over the next 12 months? 36/40

Remaining Characters : 225

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37. What are your strategic critical Research , development and Innovation KP.I.’S /SMART Goals? 37/40

Remaining Characters : 225

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38. What are your SMART Research , Development and Innovation objectives over the next 12 months to achieve the financial strategy? 38/40

Remaining Characters : 225

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39. What are your day to day critical actions / tasks to achieve the Research , Development and Innovation objectives over the next 12 months? 39/40

Remaining Characters : 225

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40. What are the critical risks, threats or contingency for Research , Development and Innovation KPI’s planning issues over the next 12 months? 40/40

Remaining Characters : 225

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Design Registered 2020 Logout

Ascent Map for starting a business

Set 1

Question - 6

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