Sample Answer
A strategy is a path to successfully achieve your goals Use this formula to answer all your goal setting.
Goals must be S.M.A.R.T. Begin with : “To (action verb)……………………..”State the subject of the action or change and be specific: “…………………………………………….…..”
Identify measurable standards: From a current level of ………………………… to………………………. Determine the time frame for completion: Starting on ………………. reviewed by (very important that you establish milestones, review dates)…………………completed by …………………….. You could start with “By………we will ………………………………………………………………… 1. Increase company sales by 25% by 2021.
2. Achieve a market share of 30% for Product C within 3 years of launch.
3. Increase the percentage of customers who rate service as "excellent" from 70% to 95% within 18 months. It is very important that you note the actions to be taken to achieve the stated goal and any third party help you may require
Marketing
Marketing goals are specific described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful.
o We need 20,000 visitors, 500 leads, and 12 customers within the next 12-months from our inbound marketing efforts in order to achieve our revenue goal of 600,000 from inbound marketing.
o We would like to generate 2 customers from our current client list using email marketing. We would also like to add all qualified leads to our mailing list, allowing us to keep these leads warm for future sales.
o We want to rank number one for the keyword term "widget consultant," since we estimate that it will generate 300 visitors to our website per month.
Public Relations (PR)
Public relations describe the actions a business or organization takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other important stakeholders. Building Product Awareness. ...
Creating Interest. ...
Providing Information. ...
Stimulating Demand. ...
Reinforcing the Brand. Branding Acquisition goal.
Acquire 50,000 new online customers this financial year at an average cost per acquisition (CPA) of £30 with an average profitability of £5 by 01/01/20xx Digital channel contribution goal.
Achieve 10% online revenue contribution within two years. Conversion objective. Increase the average order value of online sales to £42 per customer within 6 months from …….. Generic method:
By {insert day, month, year}, the {insert your organization’s name} marketing team will reach {insert number} {insert metric} every {insert time frame}.
Guidance Notes
Vision without action is a dream ! Goals must be SMART as follows S Specific Significant, Stretching, Simple, Sustainable
M Measurable Motivational, Manageable, Meaningful
A Attainable Appropriate, Achievable, Agreed, Assignable, Actionable, Adjustable, Ambitious.
R Relevant Results-Based, Results-Oriented, Resourced, Realistic, Reasonable.
T Time-Bound Must have
Start date
Milestones
Finish date Timed, Time-Framed, Time-Specific, Timetabled, Time-limited, Trackable, Tangible. Understanding Goals
• Goal means An end towards which effort is directed
• A goal is a broad statement of what you want to accomplish
• Goal helps In defining the desired outcome or in specifying what you want
• Goal also helps In deciding about efforts This is where you want to be over a period of 3 years i.e these are your strategic goals. What we must achieve to be successful using the following guidance
You are to provide 3 SMART GOALS for either
Marketing
Branding or
Public Relations
You may wish to write 2 or three SMART GOALS in just one of these areas or any other combination but no more than a total of three
Always start your goals with an action verb, always include within your time frame a start date, milestones and a finish date. Goals should relate to issues that are important and of an urgent nature What do you want to accomplish in the time period? Be specific. What specific steps do you plan to take to achieve that goal? Public Relations (PR) Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. ... An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. Branding
Brand goals are things such as brand awareness that increase brand entity. Brand goals are steps towards goals such as launching an advertising campaign. Brand Awareness
Build/increase brand awareness and name recognition
Drive traffic to a website
Generate more search traffic and improve keyword rankings
Grow social media following
Attract new prospects
Obtain/increase coverage with key media (public relations) Areas that you may consider:
Grow brand awareness.
Expand market share.
Enter new markets or territories.
Reach new audiences or demographics.
Increase website traffic.
Gain more social media followers.
Grow an email list.
Improve conversion rates.
Get more website or social media engagement.
Drive more click-throughs on paid ads.