Business Startup Training

Training

Sherpha provides easy to use tools and insights for entrepreneurs in the process, starting or developing a business or project whether you are a sole trader, partnership or corporate entity 

 

 

Overview of course

 

Phase 1 — The Sherpha Business Idea Generation and Validation workshop

A one day workshop to spark idea generation

Workshop Director and Team Leader: Thomas Cullen BCL, BL, MBA.
Delivered by experienced professionals with a wealth of knowledge of starting and managing businesses.

Modules
1EXPLORE NEW BUSINESS IDEAS
Look at trends and new business ideas “out there”.
Expand on existing business ideas.

2SELECTION OF THE BUSINESS IDEA
What makes a winning idea? New idea or re-inventing the wheel?
Lateral thinking & thinking outside the box.

3IS THE IDEA FEASIBLE?
Sources of information for market research.
Establishing the need.

4THE LATEST TECHNIQUES FOR CREATING NEW PRODUCT AND STRATEGY.
Apply innovation using best in class innovation tools.
Which of the four key areas for innovation is best for you:
New Product Development (NPD), Process Innovation, Market Innovation or Business Innovation?
How do you ensure innovation is aligned to your business strategy?

 

Phase 2 — Basecamp Programme

Testing your idea and business start up

Workshop Director and Team Leader: Thomas Cullen BCL, BL, MBA.
Delivered by experienced professionals with a wealth of knowledge of starting and managing businesses.

Modules
1INTRODUCTION — ARE YOU FIT FOR PURPOSE?

2SUPPORT AGENCIES AND SOURCES OF FUNDING

3INVESTIGATING YOUR BUSINESS IDEA IN MORE DETAIL

4TIME MANAGEMENT AND GOAL SETTING

5STRUCTURES AND COMPLIANCE

6THE VALUE OF INTELLECTUAL PROPERTY

7BUSINESS AND TAXATION

Phase 3 — Ascent Programme

How to validate your idea and planning for growth

 

Workshop Director and Team Leader: Thomas Cullen BCL, BL, MBA.
Delivered by experienced professionals with a wealth of knowledge of starting and managing businesses.

Modules
1MARKET RESEARCH AND ANALYSIS “IS THERE A GAP IN THE MARKET”?

2MARKETING, ROUTE TO MARKET “IS THERE A MARKET IN THE GAP”

3BUSINESS STRATEGY FOR START-UP’S

4BRANDING

5DIGITAL MARKETING / E-COMMERCE

6SOCIAL MEDIA MARKETING

7SALES CONVERSION

8FINANCIAL MANAGEMENT … MAKING AND LOOKING AFTER THE MONEY!

9THE BUSINESS PLAN PUTTING IT ALL TOGETHER

10THE SHERPHA BUSINESS MAP TO BE COMPLETED

11YOUR “STORY BOARD”, PRESENT TO YOUR PEER GROUP FOR DISCUSSION AND FEEDBACK

Phase 4 — Summit Programme

Growth strategies and new markets

Workshop Director and Team Leader: Thomas Cullen BCL, BL, MBA.
Delivered by experienced professionals with a wealth of knowledge of starting and managing businesses.

Modules

1CURRENT BUSINESS SITUATION UPDATE

2YOU ARE THE DRIVER OF YOUR BUSINESS

3FINDING AND KEEPING CUSTOMERS

4BUSINESS STRATEGY — HOW CAN MY BUSINESS DO BETTER? IDENTIFY OPPORTUNITIES FOR INNOVATION IN YOUR BUSINESS.

5FOCUS ON YOUR BUSINESS MODEL

6TEAMS AND MORALS EXERCISE

7FINANCIAL PLANNING & SOURCES OF FINANCE. THE CRITICAL IMPORTANCE OF CASH FLOW, FUNDING AND LEVERAGING

8VALUE PROPOSITION AND SELLING FOR PROFIT

9THE THREE STRATEGIC PILLARS NEEDED FOR SUCCESS

10TARGET MARKETING

11TARGETS & PERFORMANCE MEASUREMENT

12MARKET OPPORTUNITY

13LEADERSHIP BUILDING EXERCISES

14PEER TO PEER REVIEW AND EVALUATION

15SECURING MARKET SHARE

16RISK ASSESSMENT

17INVESTOR PROPOSAL

17PREPARING THE PITCH PERFECT

Phase 5 — Pitch Perfect Programme

Seeking investment and pitching your idea

Workshop Director and Team Leader: Thomas Cullen BCL, BL, MBA.
Delivered by experienced professionals with a wealth of knowledge of starting and managing businesses.

Modules

1UNDERSTANDING YOUR AUDIENCE

2HOW TO STRUCTURE YOUR PITCH IN A STORY FORMAT

3ENSURE THERE IS A LOGICAL LINK BETWEEN YOUR POINTS

4KEEP YOUR PITCH CONCISE, CLEAR AND CONVINCING

5SHOW THE PASSION ABOUT THE CONTENT OF YOUR PITCH?

6MAKE IT MEMORABLE AND MAKE THEM WANT TO KNOW MORE

  • .

”I got there much quicker than I would have done without him.

NICOLA – ACT ONE DRAMA SCHOOL

 

Get in touch to discuss this.