Strategic Map – "Summit"

All goals, tasks and milestones must be specific, measurable, achievable, realistic relevant and time bound with a begining and an end. The expectation is that all tasks will be exceeded in qualitative and quantitate terms.

Business Name :
(PROJECT / DEPARTMENT)

Author/s :

Date :

Problem, Pain or Need :
(ISSUE / CHALLENGE)

Solution :

Your U.S.P./W.O.W. Factors :
(UNIQUE SELLING POINT / MUST HAVE YOUR OFFERING)

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3. 

span>Primary Marketing Segment :

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3. 

Secondary Marketing Segment :

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2. 
3. 

Tertiary Marketing Segment :

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3. 

Vision (Destination) :
(WHY YOU DO / EXIST)

Mission (Direction − Your Big Promise) :
(WHAT YOU DO)

Organisational Core Values :
(HOW YOU DO IT! / AIMS)

Primary Enhancing Benefits (What?) of Your Product or Service :

Primary Distinct (How?) Features of Your Product or Service :

Primary Advantages of Your Product or Service Over Competition :
(REDUCE, RAISE, ELIMINATE, CREATE ABOVE THE NORM)

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Tagline

Marketing
Branding
P.R.

Operations
Quality
Procurement

Financial K.P.I's
Funding

Sales
Exports
Customer
Relations

Accounts
and
Administration

Research
Development
Innovation

Technology
M.I.S.

SHRM
L and D
Talent
Management

Funding
Risks
I.P.
Legal

Strategy to deliver the vision 3 years + outlook Executive Conceptual (The Why?)

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Tactics / From your mission to achieve the vision 12 month outlook Management Monthly (The What?)

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Day to day tasks / Actions to achieve tactics The here and now! Technical Operations milestones (The How?)

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Risks
Contingency
Threats

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Every sequence of the three to be listed in terms of "important and urgency" No 1 most important and most urgent and so on    V.1.3. May 2019

Thomas Cullen / Sherpa 2019 ©