Pitch Perfect Questions

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Articulate where your product fits in the market, what sets it apart, and why customers should care about it. Maslow’s Hierarchy of Needs is a valuable reference point here. This is often referred to as why you exist, this provides you with focus ……. your destination. Requires clarity and simplicity use visual descriptors where possible by inserting a graphic. Pain is a highly unpleasant physical or mental sensation caused by an event, illness, or injury. Problem is a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome. A need requires (something that is a must-have) because it is essential or very important rather than just desirable or a symptom or a combination of the above. The timeline for achieving your vision is often endless so the vision remains constant over time i.e. it is something you constantly strive for, reference, always getting closer but believing you will achieve your vision in or overtime” Google “To create the world’s perfect search engine” McDonald's: “To be the best quick service restaurant experience” Ben and Jerry’s “To make the best possible ice cream, in the nicest possible way” N.A.S.A. To Explore the Universe and Search for Life and to Inspire the Next Generation of Explorers

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

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Always start with an action verb e.g. and try to use the minimum amount of words to describe the problem at this stage. One short sentence e.g. To feed the world’s population in an eco-friendly way. Explains what you do? It may be time-limited with a horizon that is short, within a year or over many years. The mission can be revisited, changed, updated as the need arises … this is called pivoting but your destination, your vision remains constant A mission statement provides the organization with a sense of direction and purpose. Without explicit purpose, any organization is doomed to performing its functions without any specific direction or goal in mind. Note the difference between the vision and vision statement of the named organisations Google To organize the world's information and make it universally accessible and useful. Ben and Jerrys To make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To satisfy the world's appetite for good food, well served, at a price people can afford. McDonald's To satisfy the world's appetite for good food, well served, at a price people can afford. N.A.S.A. To pioneer the future in space exploration, scientific discovery, and aeronautics research. To make or provide the best (Category of product or service) in (Sector or geographical area). To catalog knowledge for all to share. To discover the origins of all life. The differences can be Inventive i.e. New or original ideas, products, or services e.g. The Electric Dynamo Plastic Telephone Innovative i.e. Make changes in something established, especially by introducing new methods, ideas, or products. e.g. iPhone Uber Amazon Revolutionary Overthrowing the status quo for an entirely new system…drastic, disruptive, far-reaching, momentous change. Dyson Hoovers The Battle Tank Electric cars Evolution To the gradual development of something. Updating technology is an evolutionary process.

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Google Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all borders. You can be serious without a suit. Great just isn’t good enough. Ben and Jerry’s Ben & Jerry’s operates on a three-part value that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike. Our economic values ask us to manage our Company for sustainable financial growth. Our social values compel us to use our Company in innovative ways to make the world a better place. Our Product values drive us to make fantastic ice cream – for its own sake. McDonald's We place the customer experience at the core of all we do. We are committed to our people. We believe in the McDonald's System. We operate our business ethically. We give back to our communities. We grow our business profitably. We strive continually to improve. NASA We share a set of core values—safety, integrity, teamwork, excellence—and they are evident in all that we do. There are jobs and there are careers. But at NASA, our work is more than just a profession—it’s a lifelong pursuit, a passion—and a chance to change the history of humanity. For more than 50 years, NASA has been breaking barriers to achieve the seemingly impossible—from walking on the Moon to pushing the boundaries of human spaceflight farther than ever before.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

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Remember to focus first on those with the greatest pain, need, or problem. For your Primary Market Segment i.e. those that will give the bulk of your sales and profit, they may account for 80+% of both. This is how you will measure the accuracy of your market research or marketing. Select the top three most pertinent ways to describe your primary market personas, who are they? Point 1 What age, occupation, social background, status, location (work and residential area type), education i.e Who are they? What’s their story? Point 2 What are they looking for in terms of their pain, need, or problem? i.e. a solution but what type. What will motivate them to buy your proposed solution what are their goals? Point 3 In order or importance to them: How are they influenced in making their decisions? What are their behavior traits, emotional sensitivities, psychographic profile, touchpoints for seeking information, political views, values insights, fears, and frustration with current solutions?

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

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List the most likely medium and time of purchase : Explain what prompts your customers to buy your product/service For example, when they have a leaky tap or when they receive a big salary bonus Describes any activity that attempts to make contact with potential customers. Good marketing materials – in whatever form – will grab a customer’s attention, capture their interest, illicit their desire for your product/service and direct them to take action and find out more.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

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Where is the best place to sell your product or service Segments must be effectively reached and served. Use of wholesalers and/or retailers, type of wholesalers or retailers, how many, length of channel, geographic coverage, inventory, and transportation.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

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What Unique benefits that help or improves Less time spent No bending down Reduced bills Helps reduce asthma attacks Easy to assemble Flatpack Fast Pass

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Features Superb power source Long length hose Efficient power supply Filtration system 7-year warranty Money-back guarantee

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Advantages An advantage is a condition or circumstance that puts one in a favorable or superior position to the competition Our batteries last longer than any other. 9/10 people prefer our product We guarantee to match or be below competitors pricing Next day delivery Returns policy Privacy of your data Home delivery On line booking

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