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Strategic Map – "Basecamp"

All goals, tasks and milestones must be specific, measurable, achievable, realistic relevant and time bound with a begining and an end. The expectation is that all tasks will be exceeded in qualitative and quantitate terms.

Business Name :
(PROJECT / DEPARTMENT)

Author/s :

Date :

Problem, Pain or Need :
(ISSUE / CHALLENGE)

Solution :

Your U.S.P./W.O.W. Factors :
(UNIQUE SELLING POINT / MUST HAVE YOUR OFFERING)

1. 
2. 
3. 

span>Primary Marketing Segment :

1. 
2. 
3. 

Secondary Marketing Segment :

1. 
2. 
3. 

Tertiary Marketing Segment :

1. 
2. 
3. 

Vision (Destination) :
(WHY YOU DO / EXIST)

Mission (Direction − Your Big Promise) :
(WHAT YOU DO)

Organisational Core Values :
(HOW YOU DO IT! / AIMS)

Primary Enhancing Benefits (What?) of Your Product or Service :

Primary Distinct (How?) Features of Your Product or Service :

Primary Advantages of Your Product or Service Over Competition :
(REDUCE, RAISE, ELIMINATE, CREATE ABOVE THE NORM)

1. 
2. 
3. 		 1. 
2. 
3. 		 1. 
2. 
3. 

Marketing
Branding
P.R.

Operations
Quality
Procurement

Financial K.P.I's
Funding

Strategy to deliver the vision 3 years + outlook Executive Conceptual (The Why?)

1. 
2. 
3. 

1. 
2. 
3. 

1. 
2. 
3. 

Tactics / From your mission to achieve the vision 12 month outlook Management Monthly (The What?)

1. 
2. 
3. 

1. 
2. 
3. 

1. 
2. 
3. 

Day to day tasks / Actions to achieve tactics The here and now! Technical Operations milestones (The How?)

1. 
2. 
3. 

1. 
2. 
3. 

1. 
2. 
3. 

Risks
Contingency
Threats

1. 
2. 
3. 

1. 
2. 
3. 

1. 
2. 
3. 


Every sequence of the three to be listed in terms of “important and urgency” No 1 most important and most urgent and so on    V.1.3. &copy 2020

All contents Copyright &copy 2020 by Thomas Cullen. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher.