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Posts by Category

How to Craft a Powerful Brand Message: Voice, Tone, Taglines, and Consistency

How to Create a Winning Brand Strategy: Goals, Positioning, and Equity Management

Optimising Sales Processes: Strategies for Effective Lead Generation and Customer Relationship Management

Banner Creating Effective Buyer Personas for B2B and B2C Markets: A Comprehensive Guide

Learn how to develop effective buyer personas for B2B and B2C markets, tailored to meet the unique needs and motivations of each audience.

How to Develop Effective Target Personas: A Comprehensive Guide

Learn how to create detailed target personas to enhance your marketing, product development, and customer service strategies effectively.

News & Advice

What you need to consider when starting your own business. No 9

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Business Guides for Starting A Business

In addition, we have developed a range of concise market research business guides with clear action points to help you with step by step instructions.

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