How to Create a Winning Brand Strategy: Goals, Positioning, and Equity Management
September 25, 2024 Published by
Tags: brand architecture, brand equity management, brand goals, brand identity, brand loyalty, brand positioning, brand recognition, brand strategy, branded house, consumer perceptions, customer experience, differentiation strategies, endorsed brands, house of brands, long-term goals, long-term growth strategies, market positioning statement, marketing strategies, measuring brand equity, monolithic branding, protecting brand equity, short-term goals, SMART goals, strategies to build brand equity, value proposition